Negative Branding and PPV: No Cause for Alarm

Not everyone loves pay per view (PPV) advertising. In fact, some people really don’t like it one bit. While there may be some legitimate arguments against the use of PPV in some circumstances, many of the criticisms leveled against it just don’t hold up to any level of scrutiny. Those who claim that PPV participation Read more about Negative Branding and PPV: No Cause for Alarm[…]